Salba = Chia seed
Apparently Salba ($30/lb) is just a registered trademark for a particular variety of chia. You can also get generic chia seeds. See here. Note price difference. And it’s $6/lb here. [It was at the time---the price has gone up. - LG]
UPDATE * : It’s only fair to note that Salba (the patented [not patented, as it turns out - LG]variety that really put chia on the map) was the subject of this nutritional study. Aviva sells both generic chia and Salba. And SourceSalba is the Salba home. This post has some interesting information, including links to videos about Salba and the difference between Salba and generic chia.
UPDATE 2: I notice that now Amazon.com offers chia seed, including some with no shipping charge.
UPDATE 3: Policy for this thread: if you can’t say something nice, don’t say anything at all. I’m tired of the accusations and counter-accusations.
* UPDATE 4: Regarding the first update, please not corrective information in this comment.