A Beer for Palestine
Very nice column by Roger Cohen in the NY Times:
Few people vacation on the West Bank, but if they did they might head for Taybeh, a hilltop village clustered around a church whose charm trumps the Israeli checkpoints that have to be negotiated to get there. The air is good, the stones smooth, the light brilliant — and the beer excellent.
I was there last month visiting David Khoury, who, in 1995, mortgaged a house and sold property in Brookline, Massachusetts, in order to found the first microbrewery in nascent Palestine. That was a time of Oslo-induced optimism. But of course Palestine, to the world’s frustration and cost, is still waiting, 15 years later, to be born.
The Khoury family had done all right in Brookline running a liquor store called Foley’s in what was an Irish-American neighborhood. The store had been there for decades. They saw no reason to change its name. Who in the United States cares if a store with an Irish name is in fact run by Palestinian Christians from a state-in-waiting somewhere in the Middle East?
It’s not easy to trade that sort of buck-is-a-buck agnosticism for the ferocious identity politics of the Holy Land, where blood trumps money. But that’s what David and his master-brewer brother Nadim Khoury did to help a Palestinian state get on its feet. When brains and cash move in rather than out, they figured, good things start happening.
That was theory. Practice proved near disastrous. After a strong start — with their Taybeh beer selling well in Israel, ingredients coming in smoothly from Israel, sales growing in Gaza and a franchise established in Germany — their company almost fell victim to yet another sterile spasm of Israeli-Palestinian violence.
The second intifada of 2000 cut Taybeh staff from 15 to zero by 2002. Hops, yeast and barley no longer reached them from the port of Ashdod. Sales in Israel collapsed. Jordan, to the east, became inaccessible. Soon the Israeli wall-fence started going up, cutting off Jerusalem to the west. Hamas in Gaza meant an end to sales of alcohol there.
Not the sort of stuff that happens in Brookline.
“Fortunately, we didn’t owe much to banks because they never thought investing in a beer company in a mainly Muslim environment made sense,” David Khoury told me. “We would not have survived.”
Now the Taybeh beer company is coming back. There are things to celebrate again — weddings, homecomings, nonviolence. Some 70 percent of sales are made in the West Bank — nearly that much used to be in Israel — and profit has returned.
The company is not a bad barometer of the fast-growing West Bank economy and how, quietly, Prime Minister Salam Fayyad is building the elements and institutions of statehood. Khoury knows that, as he put it, “We could wake up one day and all this will be under siege again,” but he’s placing his faith in Fayyad’s “wise leadership.”
I asked Khoury what he would say to an Israeli general if he had the chance. “I would tell him that Israel is a reality and the Palestinian people are ready to live in peace,” he said. “We are not terrorists but we have the right to resist occupation. I would say that you are greedy. You have to give up the West Bank and go back to the 1967 borders, for the sake of Israeli women and children and Palestinian women and children. Enough is enough.” …
