I don’t drink orange juice—thank goodness
In fact, I generally don’t drink fruit juice of any kind—being diabetic, I prefer to eat a piece of fruit rather than drink the juice. (Exception: 1/2 c pomegranate juice daily, in a glass of iced white tea with lime juice.) But orange juice seems especially nasty. Ben Popken at The Consumerist:
There’s a dirty secret in your glass of orange juice. Even though it says “not from concentrate,” it probably sat in a large vat for up to year with all the oxygen was removed from it. This allows it to be preserved and dispensed all year-round. Taking out all the O2 also gets rid of all the flavor. So the juice makers have to add the flavors back in using preformulated recipes full of chemicals called “flavor packs.” Mmm, delicious, fresh-squeezed ethyl-butyrate!
Author Aliissa Hamilton covers this in her book, “Squeezed: What You Don’t Know About Orange Juice.” Of her findings, she writes on the Civl Eats blog:
Juice companies therefore hire flavor and fragrance companies, the same ones that formulate perfumes for Dior and Calvin Klein, to engineer flavor packs to add back to the juice to make it taste fresh. Flavor packs aren’t listed as an ingredient on the label because technically they are derived from orange essence and oil. Yet those in the industry will tell you that the flavor packs, whether made for reconstituted or pasteurized orange juice, resemble nothing found in nature. The packs added to juice earmarked for the North American market tend to contain high amounts of ethyl butyrate, a chemical in the fragrance of fresh squeezed orange juice that, juice companies have discovered, Americans favor. . .
