Later On

A blog written for those whose interests more or less match mine.

Why I mostly cook my own food

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And why I don’t like packaged cereals. Mark Bittman has a good article in the NY Times on the move of Pringles from Procter & Gamble to Kellogg, worth reading. From the article:

. . . For [the $2.7 billion that Kellogg paid for Pringles], you could feed 75 million children for a year, or fund Unicef’s child-assistance operations for two years. You could pay cash for NASA’s Mars Curiosity rover mission ($2.5 billion), and have still be able to foot half the cost of the president’s proposed strengthening of oversight of offshore oil and gas operations, which would save money in the long run. Or you could hire more than 60,000 teachers. Stuff like that.

But both P.&G. and Kellogg are in the business of making money, not feeding people with food[3]. Kellogg, as we all know, makes money by selling non-food to billions of people, and letting the chips (no pun intended) fall where they may. It’s best known for its roster of cereals, including Honey Smacks (with more than 50 percent sugar), Smorz, Scooby-Doo, and “healthy” offerings like All-Bran (a mere 26 percent sugar) and Low-Fat Granola (29 percent).

Basically, Kellogg is big in the business of selling hyper-processed grain heavily laced with sugar, so it makes sense that it seize the opportunity to jump into the market of selling hyper-processed potatoes heavily laced with fat and salt. . .

Written by LeisureGuy

22 February 2012 at 10:56 am

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