Later On

A blog written for those whose interests more or less match mine.

Bicycles with automatic transmission

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An interesting article in Business Week on how Shimano took the initiative to increase unit sales of bicycles (and thus of Shimano components) by creating a new species of bicycle that will attract the non-geek bicycle market.

The problem was that bicycle industry revenues were doing fine, but under the cover what was happening was fewer but more expensive bicycles were being sold. This does not help Shimano, nor does it bode well for the future.

Here’s a slideshow of the design process (which involved the perennial-prize-winning firm IDEO), and here’s the story from the software company they used in their work on the Trek Coaster, one of the resulting bicycles.

Written by Leisureguy

10 September 2007 at 9:18 am

Posted in Business, Daily life

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