Later On

A blog written for those whose interests more or less match mine.

Chocolate-covered potato chips marketing idea

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The Wife tells me that she has seen chocolate-covered potato chips for sale. I immediately thought of a couple of good marketing ideas for such a product. First, print on the package the current week’s TV schedule. Right? And then people would automatically buy a new pack the next week. Probably should be the large pack—about the size of a bushel basket.

Second, include a thin plastic remote protector in the package—use it for a week, then discard it and wrap the remote in the new protector the next week.

Written by Leisureguy

11 September 2007 at 11:17 am

Posted in Daily life

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