Later On

A blog written for those whose interests more or less match mine.

Businesses fight breastfeeding

with 2 comments

The problem with breastfeeding, from the point of view of capitalism, is that businesses cannot make money on it, beyond an occasional sale of a breastfeeding brassiere or the like. Baby formula, in contrast, presents an opportunity for a revenue stream. So businesses, naturally enough in the system we have, fight against breastfeeding. From an email today:

The Formula for Deceiving Mothers Online
Source: Mothering Magazine, September/October 2007

Peggy O’Mara, the editor of Mothering Magazine, reports that “in addition to the inaccurate information on breastfeeding” by the media, the “marketing practices of the formula companies continue to undermine breastfeeding.” She notes the existence of several “stealth” websites “that appear to be grassroots advocacy sites, but are actually mouthpieces for the formula industry.” One of the websites, MomsFeedingFreedom.com, is campaigning against proposed restrictions on the free bags of infant formula being given to new parents by hospitals. The website, which was registered by the web-based marketing company ENilsson LLC, is funded by the International Formula Council and run by Kate Kahn. “A sister site, Babyfeedingchoice.org, is licensed to Kellen Communications, a public relations firm whose clients include the International Formula Council,” O’Mara writes. BantheBags, which supports a ban on free samples, argues that the “sites use classic formula company strategies, paying lip service to benefits of breastfeeding even as they promote formula.”

Written by Leisureguy

19 September 2007 at 9:13 am

Posted in Business, Daily life

2 Responses

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  1. It’s amazing to me how the money machine works. We are sacrificing our childrens health for money and covienence.

    milkandhoneydesigns

    24 September 2007 at 9:48 am

  2. You think this is bad, take a look at this.

    LeisureGuy

    24 September 2007 at 10:05 am


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