Later On

A blog written for those whose interests more or less match mine.

Netflix “watch instantly” to get a lot better

with one comment

HDTV, in a word acronym:

Netflix announced a partnership this morning that is expected to herald the next step in the evolution of the world’s largest online movie rental service. The Los Gatos, California-based company is partnering with South Korean electronics manufacturer, LG, to develop a set-top box that will give consumers the ability to stream movies directly from the Internet to HDTVs–all without the aide of a PC.

“Internet to the TV is a huge opportunity,” Netflix founder, chairman and CEO Reed Hastings said in a statement. “Netflix explored also offering its own Netflix-branded set-top boxes but we concluded that familiar consumer electronics devices from industry leaders like LG Electronics are a better consumer solution for getting the Internet to the TV.”

The fruit of the collaboration–a networked piece of LG-designed hardware–is expected to become available to Netflix’s 7 million consumers in the second half of 2008. Like the company’s current offerings, access to the service will be made available for a monthly fee.

“Consumers crave compelling and immediate content, and the Netflix online streaming movie feature can provide instant gratification,” added KI Kwon, president of LG USA’s consumer electronics division. “This alliance underscores LG’s goal of developing smart technologies that deliver flexibility, convenience and control to consumers.”

The planned service follows last year’s introduction of Play Now, which offered Netflix users the ability to stream a limited selection of films directly to their PC.

Written by Leisureguy

3 January 2008 at 12:19 pm

One Response

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  1. I’ve been a member of Netflix for the past 3 years and seen a number of changes along the way. I love the fact that I can now download them and watch them directly on my PC.


    Watch Family Guy Online

    3 January 2008 at 6:16 pm

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