Later On

A blog written for those whose interests more or less match mine.

Making money from tragedy

with one comment

This sucks:

As more major U.S. cities are endorsing an effort to reduce use of bottled drinking water because of energy consumption and pollution concerns, PepsiCo announced it is teaming up with Starbucks and harnessing the movie star power of Matt Damon to help distribute a brand of “charitable” bottled water called Ethos. The marketing campaign for Ethos calls attention to the plight of impoverished Africans who lack access to safe, clean drinking water. For every bottle of Ethos water purchased, five cents goes to programs that provide African children with clean water. Ethos sells for $1.80 a bottle. Critics of Ethos water say it is a profit-making enterprise disguised as humanitarian relief, that Ethos is exploiting the plight of Africans to sell more bottled water in the United States, and donating directly to a reputable charity dedicated to water projects in Africa is a better way to address the issue.
Source: Advertising Age, March 10, 2008

Written by Leisureguy

11 March 2008 at 3:47 pm

Posted in Business, Daily life

One Response

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  1. Ben Affleck would never have endorsed this



    12 March 2008 at 7:01 am

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