Later On

A blog written for those whose interests more or less match mine.

McCain offers high-production dishonesty

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Wonderful: industrializing lies:

“You can be whoever you want to be,” says an inviting Phil Tuchman. “You can be a beggar or a millionaire. A mom or a husband. Whatever. You decide!”

I volunteer in political campaigns now and then. After a series of outings for Obama and a first mission as a phone banker for John McCain, I returned to McCain’s headquarters in Arlington, Va. The offer was too alluring to delay — they wanted to put me into action as a ghostwriter. Next to commercials and phone banking, writing letters to the editor is the most important method of the McCain campaign to attract voters. At least that is what’s written in the guidelines that McCain campaign worker Phil Tuchman presents to me.

Today he is training six ghostwriters. What on earth is the appeal of McCain for the former Soviet bloc? Last time I was here, an exuberant Polish guy was phone banking next to me. Today, a Russian in yellow suspenders is shimmering at the same table, looking just like an actor who is famous in the Netherlands for star turns as a genius who suppresses his dark side with painstaking self-control.

The assignment is simple: We are going to write letters to the editor and we are allowed to make up whatever we want — as long as it adds to the campaign. After today we are supposed to use our free moments at home to create a flow of fictional fan mail for McCain. “Your letters,” says Phil Tuchman, “will be sent to our campaign offices in battle states. Ohio. Pennsylvania. Virginia. New Hampshire. There we’ll place them in local newspapers.”

Place them? I may be wrong, but I thought that in the USA only a newspaper’s editors decided that.

“We will show your letters to our supporters in those states,” explains Phil. “If they say: ‘Yeah, he/she is right!’ then we ask them to sign your letter. And then we send that letter to the local newspaper. That’s how we send dozens of letters at once.”

No newspaper can refuse a stream of articulate expressions of support, is the thought behind it. “This way, we will always get into some letters column.”

It is the day after Sarah Palin’s speech at the Republican convention. Today, she is our main subject. The others are already enthusiastically hammering their keyboards. I am struggling with a tiny writer’s block. “Dear Editor …”

Phil Tuchman has handed out model letters, and talking points and quotes from Sarah Palin’s speech. But whom do I want to be?

Let’s loosen up my fingers a little first — and my principles, too. Am I actually allowed to make up letters? At the moment, it seems to be the only way to demonstrate how this is done in a campaign. So yes. I start practicing attractive sentences about Sarah Palin:

Continue reading.

Written by Leisureguy

24 September 2008 at 11:05 am

Posted in Election, GOP

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