Later On

A blog written for those whose interests more or less match mine.

Interesting interface for on-line banking

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Pretty cool:

As banks lure depositors with higher interest rates, PNC Financial Services (PNC) says it is attracting 130 new customers a day to an account that pays only mediocre returns. And look who’s signing up: the finicky members of Generation Y.

The online product is called “Virtual Wallet.” What it lacks in generous terms it makes up for in user-friendliness. Virtual Wallet is three accounts—trendily dubbed “Spend,” “Reserve,” and “Growth”—linked together with a slick personal finance tool. The offering is part of Pittsburgh-based PNC’s strategy to grab the next generation of banking customers as they start to shop for home loans and brokerage accounts. But Virtual Wallet is helping in the short term, too. PNC President Joseph C. Guyaux says customers carry above-average balances.

In early 2007, PNC hired IDEO, the Palo Alto (Calif.) design consultancy, to study Gen Y (which PNC defined as people aged 18-34) and help formulate a plan. The research turned up two things: …

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Written by LeisureGuy

30 November 2008 at 3:02 pm

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