Later On

A blog written for those whose interests more or less match mine.

Interesting story of one man’s awakening

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This article by Susan Berfield in Bloomberg Businessweek is definitely worth reading and pondering. It begins:

On June 30, Alex Bogusky went for a bike ride in the hills outside Boulder, Colo., then made his way downtown to the century-old house-cum-studio he had renovated and dubbed FearLess Cottage. Once inside, he called Miles Nadal, his boss in Toronto, and resigned. Bogusky was 46.Adweek had named him creative director of the decade, and the agency he helped build, Crispin Porter + Bogusky, was bringing in more than a billion dollars in billings. He had a dream title of his own making, chief creative insurgent, and a salary close to $2 million.

Bogusky’s conversation with Nadal, the owner of CP+B’s parent company, MDC Partners (MDCA), was followed by an e-mail. Bogusky hoped Nadal saw him "as a friend who wants to try something new." He signed it, "Love, Alex." Then Bogusky and his wife, Ana, spent much of the afternoon sitting on their porch contemplating what he had just done.

MDC relied on CP+B for at least one-quarter of its $546 million in revenues last year, and Nadal often referred to Bogusky as the Steve Jobs of the industry. In a lengthy statement to Bloomberg Businessweek, MDC concluded: "Our future has never looked brighter and neither has Alex’s." MDC would not grant an interview to discuss exactly how bright its future would be without the most famous name in advertising.

Bogusky declined to comment for this story, too, though he left plenty of clues about his state of mind, as revealed in interviews with industry peers, co-workers, and family members. There are also hints about why clients, such as Best Buy (BBY), Burger King (BKC), Domino’s (DPZ), Microsoft (MSFT), and Kraft (KFT), which had just awarded its Macaroni & Cheese account to CP+B, did not want to say much about him. Perhaps the most telling of Bogusky’s statements before resigning was . . .

Continue reading.

Written by Leisureguy

30 July 2010 at 1:37 pm

Posted in Business, Daily life

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