Later On

A blog written for those whose interests more or less match mine.

Meta-startup: Memetic evolution in high gear

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Quite an interesting development, I think, reported in the NY Times by David Freedman:

Hari Kaur has been teaching yoga for 20 years as a private instructor and at other people’s studios, most recently in New York, but it was only late last year that she decided she wanted to start her own Jazz Yoga school — the world’s first, as far as she knew. What she didn’t know was much about how to start and run a business.

But one of her students happened to be an experienced entrepreneur who had recently started his fourth company, and he gave her some smart-sounding advice on funding, marketing and leasing a space. When she came up with more questions, he told her she ought to check out that latest business of his, which happened to be a free online service focused on … how to start a company.

Web-based tools are becoming nearly essential to many aspects of running a business, so why not bring them into the process of creating and executing a business plan? That’s the idea behind Wicked Start, the brain child of Bryan Janeczko, the yoga student. Mr. Janeczko had been a management consultant at PricewaterhouseCoopers, and then on his own, and later did a stint as a vice president at J.P. Morgan. But his real entrepreneurial awakening occurred, he said, when in 2003 he set out to found a company that delivered meals to dieters: “I thought, ‘I’m smart, I have an M.B.A., how hard could this be?’”

You know the answer to that one. . .

Continue reading. (I love recursion.)

Written by Leisureguy

31 August 2011 at 5:47 pm

Posted in Business, Technology

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