Later On

A blog written for those whose interests more or less match mine.

Wall Street Journal takes a look at shaving

with 3 comments

Interesting article, but incomplete and misleading.

Written by LeisureGuy

29 August 2012 at 9:48 am

Posted in Shaving

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3 Responses

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  1. A classic PR type article. The “journalist” pitches the idea to the newspaper, they pitch it to prospective advertisers, and it gets published as lifestyle “news”. Notice the telltale mentioning of specific brands and the general misinformation/disinformation buried within some basic truths. As one PR executive once said to me when I asked him to define PR: “It’s advertising you don’t pay for directly”.

    Steve

    29 August 2012 at 8:04 pm

  2. What I found interesting was that they state the #1 complaint was not close enough a shave, followed by 5 blades being better and the ‘gold standard’, and finishing up with a DE being able to shave closer than a multi blade cart.

    Zach

    30 August 2012 at 8:15 am

  3. I agree: the article tends to incoherency. I think Steve’s suggestion that this is a simple advertiser-driven PR piece explains it: the advertised products have to be best, even if other approaches are better. That makes for a logical dilemma, which the author simply punted.

    LeisureGuy

    30 August 2012 at 8:21 am


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