Later On

A blog written for those whose interests more or less match mine.

Counterfeiting foods

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After reading Extra Virginity: The Sublime and Scandalous World of Olive Oil, I realized why I was able to buy a liter of extra virgin olive oil, the Whole Foods 365 brand, for less than $10: it wasn’t extra virgin olive oil. I now buy strictly California producer-bottled extra virgin olive oil—which costs more in line with production costs.

But olive oil isn’t the only counterfeit food, and I was dismayed to read that pomegranate juice was among the most counterfeited today, because of its popularity and the shortage of supply. (Pomegranates don’t yield much juice.)  Now I understand why I can buy a quart of pomegranate juice, the Whole Foods brand, for $4.50: it’s probably not pomegranate juice.

Read the ABC News report. (Warning: a video clip starts when you click the link.)

Businesses will do anything—anything—to increase profits.

Written by LeisureGuy

23 January 2013 at 10:51 am

Posted in Business, Food

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