Later On

A blog written for those whose interests more or less match mine.

Organizational learning in action: Barilla pays attention

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Quite a good turnaround. Sandhya Somashekhar reports in the Washington Post:

Not long ago, pasta-maker Barilla was just one more major company that had run afoul of the gay rights movement, a distinction it earned last year when its chairman said he would never feature a same-sex couple in an ad. If gays didn’t like it, he added, they could eat something else.

But in a sign of how toxic it has become for a company to be viewed as unfriendly toward gays, Barilla has made a dramatic turnaround in the space of one year, expanding health benefits for transgender workers and their families, contributing money to gay rights causes, and featuring a lesbian couple on a promotional Web site.

Barilla has journeyed from gay rights pariah to poster child — on Wednesday it received a perfect score from a prominent gay rights group that rates companies on their gay-friendliness. It is an about-face that highlights how companies, which typically shy away from controversy, are increasingly being forced to take sides in the cultural battle over gay rights and same-sex marriage — and how decisively pro-gay forces have gained the upper hand.

Other household-name brands have also found themselves in hot water over actions that were perceived to be anti-gay. Target, for example, strived to make amends after coming under fire in 2010 for political contributions that supported a Minnesota gubernatorial candidate who opposed same-sex marriage. Chick-fil-A stopped giving to certain organizations in 2012 after earning the ire of gay rights groups that accused the fast-food chain of supporting anti-gay causes. . .

Continue reading.

Written by LeisureGuy

19 November 2014 at 2:49 pm

Posted in Business, Daily life

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