Kevin Drum and I totally agree—and also Facebook totally misled its advertisers for two years
Video ads are not so popular as Facebook presented. Kevin Drum comments here, but I want to poiont out particularly this comment he made:
I should disclose that I’m a sworn enemy of video. It’s handy sometimes, but the information-to-time-spent ratio is usually so abysmal I can’t stand watching it. A few seconds for a cute animal video is one thing. Ten or fifteen minutes for an interview or a podcast or an explainer with maybe one or two small snippets of useful information is unbearable.
I agree 100%.