What being poor feels like
From this post, which has the story and some great posters at the bottom of the article, the video below and this interesting fact:
Tipping Point has been around for more than a decade, but the campaign marks its biggest advertising effort to date.
“We’re well known among a few different groups in the Bay Area and the country but not as well-known as we’d like,” says Tipping Point CEO and founder Daniel Lurie. “We just wanted to make something that made people stop and think.”
The group is unique in that it’s able to put 100 percent of its donations towards those in need, thanks to a board of directors that covers all operating costs.
Since its inception in 2005, the nonprofit has raised more than $120 million, and last year alone, it helped 22,000 people move toward a path out of poverty.