Ivanka goes out of style: A wicked analysis by Erin Keane
Ivanka Trump is not having a great February.
Despite scrambling to the press to take credit for the scuttling of a barbarous anti-LGBT executive order that had been floating around President Donald Trump’s offices, waiting for just the right devastating smirk from Anderson Cooper to find a hospitable berth in the president’s damaged mind, Ivanka’s personal and professional brand took a major hit when Nordstrom announced it would not continue to carry her apparel line. The anti-Trump boycott movement Grab Your Wallet took credit, and Nordstrom levied the only sick burn a Trump can truly feel: “Low sales.”
Having your allegedly prestigious brand dumped by Nordstrom and, as is now the case for her jewelry line, Neiman Marcus, is not good for a woman of Ivanka’s stature. But — for now — she’s still stocked in Bloomingdale’s and Macy’s and Lord and Taylor, perfectly respectable runners-up, as well as Amazon and its subsidiary Zappos. She could keep making money off her sensible flats for years to come. But discount marts T.J. Maxx and Marshall’s ordering their employees to chuck her wares into the gen pop racks? That’s a flat rejection from a safety sorority. And when Belk, a Southern department store chain that could not be more synonymous with Red State Hair, 86-ed the Ivanka line, things really got real in the land of lady-business wear. Sad!
There’s no such thing as divorcing your politics from your consumption — every rural American who saw their Main Street devoured by a Walmart knows this. The only thing I know about the Woolworth’s brand is that four African-American college kids in ties sat down at its lunch counter in Greensboro, North Carolina, in 1960 and demanded their humanity be recognized in the only way a capitalist system can and will. That lunch counter sit-in spawned a wave of similar ones across the South, and associated boycotts cost the company about $1.6 million in today’s dollars. The desegregation of lunch counters followed. In America, money talks. (Unfortunately, it also tweets in all-caps.)
That women might think twice about buying an Ivanka outfit right now is not surprising. I once recoiled physically from a pair of shoes because they were “designed” by a celebrity whose image I did not see aligning with my own, a decision with a mere $79.95 and my own dumb pride, not the tacit approval of an authoritarian regime, hanging in its balance. Ivanka’s lifestyle brand, designed to be so non-controversial and non-threatening that it might as well not even exist, has now become synonymous with an administration seemingly hell-bent on discriminating against our most vulnerable, helping sick people die faster, and maybe starting World War III before anyone manages to change the password on the president’s phone. Who wants to cop to wearing that look?
Trumpsters are fighting back online, but few of the Ivanka defenders appear to be legitimately dedicated customers, and not only because they’re secretly teen boys from Macedonia. Ivanka has a problem because no there there to defend — her designs lack distinction. As long as Banana Republic doesn’t hire Sean Spicer as its spokesmodel, cubicle-crawling America will be able to clothe itself for the work week if her line disappears tomorrow. Ivanka’s wearables are economically vulnerable because they are needed by none, and now coveted by few.
Take the Ivanka Trump Soho Solutions Work Tote with Battery Charging Pack. . .