Later On

A blog written for those whose interests more or less match mine.

Will Apple release a car next year?

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Stephen Nellis, Norihiko Shirouzu, and Paul Lienert of Reuters report that Apple will have a car available by 2024:

Apple Inc is moving forward with self-driving car technology and is targeting 2024 to produce a passenger vehicle that could include its own breakthrough battery technology, people familiar with the matter told Reuters.

The iPhone maker’s automotive efforts, known as Project Titan, have proceeded unevenly since 2014 when it first started to design its own vehicle from scratch. At one point, Apple drew back the effort to focus on software and reassessed its goals. Doug Field, an Apple veteran who had worked at Tesla Inc, returned to oversee the project in 2018 and laid off 190 people from the team in 2019.

Since then, Apple has progressed enough that it now aims to build a vehicle for consumers, two people familiar with the effort said, asking not to be named because Apple’s plans are not public. Apple’s goal of building a personal vehicle for the mass market contrasts with rivals such as Alphabet Inc’s Waymo, which has built robo-taxis to carry passengers for a driverless ride-hailing service.

Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design. . .

Continue reading.

And Joe Rossignol reports in MacRumors that it’s possible that the auto will debut in 2021:

Apple’s long-rumored electric vehicle is running at least two years ahead of schedule and will be released in the third quarter of 2021, according to Taiwan’s Economic Daily News, which cites unnamed executives at Taiwanese manufacturers.

The report claims that Taiwanese manufacturers are preparing to ramp up for production of “Apple Car” components as early as the second quarter of next year, adding that Apple has been secretly testing dozens of prototype vehicles on the road in California. Apple received a permit from California’s DMV to test self-driving vehicles in 2017, and it was spotted using Lexus SUVs rigged with LiDAR equipment that year.

While many sources have claimed the Apple Car will be released between 2023 and 2025, including analyst Ming-Chi Kuo, the report cites an unnamed director at a major Taiwanese manufacturer who said Apple is targeting a September 2021 launch.

While anything is possible, the earlier timeframe is questionable, especially due to the impact of the pandemic. Earlier this month, a DigiTimes report claimed that Apple was in “preliminary” negotiations with automotive electronics suppliers, suggesting that its vehicle project still remains in the fairly early stages. The report added that Apple’s chipmaking partner TSMC is reportedly working with Apple on a “self-driving chip.”

Over the years, reports have flip flopped on whether Apple is developing a full-fledged vehicle or working on artificial intelligence and autonomous driving technologies for vehicles in general. Apple’s artificial intelligence chief John Giannandrea recently took over leadership of the project, according to Bloomberg‘s Mark Gurman.

Given that automakers often announce all-new vehicles years in advance, one possibility is that the Apple Car will be previewed in late 2021, but not released. For now, though, the report should be treated with a healthy dose of skepticism. . .

Continue reading.

Written by Leisureguy

27 December 2020 at 7:16 am

Posted in Business, Technology

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