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The race to the bookshelf

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Google, Amazon, Open Content Alliance: what’s happening?

The Race to the Shelf Continues
The Open Content Alliance and Amazon.com
by Beth Ashmore, Cataloging Librarian, Samford University &
Jill E. Grogg, Electronic Resources Librarian, University of Alabama Libraries

Internet giants such as Google, Yahoo!, Microsoft, and Amazon are in the middle of nothing short of a modern-day space race: Who can scan the most and the best books in alliance with the biggest and brightest libraries in the U.S. — nay, the world! — while simultaneously providing print on demand, “find in a library,” and “buy the book” links as well? The amount of press and controversy surrounding the Google Book Search Library Project tends to overshadow one detail — while these companies may have begun the race to the shelf, they certainly did not invent book digitization. Look no further than Michael Hart’s Project Gutenberg, which celebrated its 35th anniversary in 2006 and expanded its reach to Canada in July 2007, to know that book digitization is nothing new. But, as with almost all things these big internet companies touch, the stakes have been raised significantly.

While Google seems to rack up an increasingly impressive list of library and industry partners [See “Google Book Search Libraries and Their Digital Copies: What Now?” for a description of the Google Book Search library partners — then], the Open Content Alliance, or OCA, is giving Google a run for its money. OCA comes armed with an open access philosophy and its own impressive stable of partners, including Yahoo! and, at least initially, Microsoft. Amazon, the dark horse in the race, as scanning and making books available for free online would seem antithetical to its book-selling roots, has gotten into the act, offering to partner with libraries to help scan and sell rare and hard-to-find books from library collections. Under Amazon’s model, the libraries retain their own digital copies along with a portion of any print-on-demand profits. Ultimately, librarians now have choices when it comes to large-scale digitization partnerships.

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Written by Leisureguy

4 January 2008 at 9:38 am

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